SwifferTM Continuous CleanTM keeps room surfaces clean 2x longer, giving consumers more time
to do the things they love
The ONLY Air Cleaner specifically designed to keep consumer’s homes cleaner
November 10, 2018 (Cranbury, NJ) – SwifferTM is excited to announce a breakthrough in home cleaning. Introducing SwifferTM Continuous CleanTM Air Cleaning System, specifically designed to help keep room surfaces dust free 2x longer – which means less time cleaning and more time for consumers to do the things they love.
The new SwifferTM Continuous CleanTM vacuums dirt, dust and dander from the air, using a
It is recommended that the filter be changed approximately every 30 days to maximize the efficiency of the system. To help consumers remember to change their filter, white indicator lines are woven into the filter and will appear when it is time to change the filter. The filters will have a suggested retail of $4.99 each, which is significantly less than competitor’s filters, that retail between $15 and $30 each.
With a whisper-quiet operation that allows for all-day use, the Swiffer Continuous Clean is perfect for living rooms, bedrooms, offices and even nurseries. A recent consumer survey℩ indicates that the two most common consumer complaints regarding air cleaning systems are the loud noise associated with the device and the cost to operate. With these findings in mind, the team behind the Swiffer Continuous Clean developed a whisper-quiet cleaner that operates in near silence for all day use. And it features an ultra-efficient motor that uses just 3.5 watts to operate, making the cost of running the system less than $0.02 per day, or less than the cost to run a standard night light.
patented triple-layer filter to Trap & LockTM particles before they settle on
furniture and floors. This keeps room surfaces cleaner, and lets consumers go twice as
long between cleanings. Weekly dusting routines can now be stretched to every other
week, freeing up time for other things!
The Swiffer Continuous Clean Air Cleaning System is packaged in an attractive, retail- friendly box that is easily stackable and displayable on all sides. Four color, stand alone, retail-ready merchandising units are also available for retailers. “The SwifferTM Continuous CleanTM Air Cleaning System provides consumers with an attractive solution that helps to maintain their home cleaning efforts. It is hands-free, quiet, efficient and priced right at $59.99 MSRP,” said Brenda Heffelfinger, Chief Marketing Officer, World and Main (Cranbury), LLC – the sales distribution company for Project Air, LLC. “To support our retail partners, we’ve developed beautiful, consumer-friendly packaging, which provides retailers with various options for stacking out units, as well as free-standing, space efficient promotional merchandisers. Additionally, the launch is backed by a robust digital marketing plan to drive consumer brand awareness and support our retail partners at point of sale,” said Heffelfinger.
The Swiffer Continuous Clean Air Cleaning System retails for $59.99. More information at https://www.swiffercontinuousclean.com/
1 World and Main, Internal Consumer Survey, n=1100, Sept, 2017
SWIFFER is a registered trademark of The Procter & Gamble Company, Cincinnati, Ohio, used under license by Project Air, LLC.
About Project Air
Project Air, LLC has a mission to develop, market and sell best-in-class air cleaning products and consumables to the North American market. The company is headquartered in Cranbury, New Jersey, and has a development arm in Cleveland, OH.
In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on “Saturday Night Live,” have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, SwifferTM Sweeper, SwifferTM Sweeper Heavy Duty, SwifferTM SweeperVac®,
SwifferTM WetJet®, SwifferTM Dusters®, SwifferTM 360° Dusters, SwifferTM Dusters Extender, SwifferTM Dust and Shine and SwifferTM Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.
Director, Marketing & Communications P 609.860.9990 x1168 MariaArhontoulis@worldandmain.com